ITC to spearhead MAARS super app to boost agriculture business

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ITC CMD Sanjiv Puri told a virtual news conference that the super app will empower farmers by providing them with access to modern tools, right quality of inputs at right prices, besides market and financial linkages. He said with farmers having fragmented holdings of land, the app will aggregate them, adding that presently the company has started with 200 farmers producer organisations (FPOs) involving 40,000 farmers.

from Agriculture-Economy-News-Economic Times https://ift.tt/aCoJ2Dl

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