DPIIT planning multi-media campaign to promote GI products

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Work for the empanelled agency or agencies would include production of films, documentaries, sponsored AV (audio-visual) programmes, AV spots, and production of short videos. The notice said lack of promotion and publicity of Indian GI products have led to minimum awareness and interest within the young generation thus translating into very limited usage of these goods.

from Agriculture-Economy-News-Economic Times https://ift.tt/SWsjnqD

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